Guide to Designing a Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want a logo that stands out, then you should try to do something creative about what you have now. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. You can use the letter Z if your company name is Zanes Law.
The best way to tell people what you do is through your logo. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. If the logo design is not well executed then it will not achieve its purpose. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. Your logo should inspire confidence in the strength and integrity of your business.